In the fall of 2013, Luxe was looking to disrupt the parking industry by becoming the world’s first on-demand valet parking service. Danny joined Luxe as the second employee, and worked closely with the executive team to define Luxe’s brand identity, develop the digital product strategy, and design the very first version of Luxe’s website, iOS, and Android apps.

Luxe has since raised more than $75M, launched in 5 cities, and was acquired by Volvo in the fall of 2017.

Work Included:
Product Strategy, UX and UI Design, Prototyping, Brand Identity, Brand Collateral, Photography